My blog has moved!

You should be automatically redirected in 6 seconds. If not, visit
and update your bookmarks.

Wednesday, June 25, 2008

Virginia Beach Is For Lovers

I don't think I've ever been to Virginia so I am really looking forward to vacationing there. They say Virginia is for lovers so it's an appropriate destination right now. If you are curious, here is the history of the slogan:

Virginia is for Lovers is the tourism and travel slogan of the state of Virginia. Used since 1969, it has become a well recognized and often imitated part of American jargon. For example, New York drew on its success to create the I Love New York logo nearly a decade later in 1977. Maryland also parodied this phrase with their own "Maryland is for Crabs" slogan. A team led by David N. Martin and George Woltz of Martin and Woltz Inc. of Richmond, Virginia came up with the slogan after winning the Virginia State Travel account in 1968. Originally, they had come up with history ads, "Virginia is for History Lovers"; beach ads, "Virginia is for Beach Lovers"; and mountain ads, "Virginia is for Mountain Lovers". This approach was eventually discarded as too limiting, and the qualifiers were dropped. "Virginia is for Lovers" was born. Martin and Woltz Inc. eventually gained prominence and grew to become The Martin Agency. The first year that the slogan was introduced, travelers spent $800 million in Virginia. By 2004, that number had increased to more than $14 billion, making Virginia the tenth most popular tourist destination of the fifty states.
American Idol winner Jordin Sparks recorded a song called Virginia is for Lovers in 2007 and it was featured as a bonus track on her eponymous debut album.

I noticed this dome art on my walk to work this morning and didn't think I had seen it there before.

My to-do list for today is quite long so I will end here and leave you with this. You might want to put the kids to sleep before watching this:

No comments: